Meet Our Team
Our team offers full-service communications for health & wellness companies that demand a reliable and trustworthy partner. We are passionate about devising the right communications strategy to improve patient health through effective disease prevention and management.
This is the core team, with others in the network who step in based on the needs of our clients.
Reba A. Auslander
Reba Auslander has more than 25 years public relations and integrated communications experience in North America and globally, focusing on strengthening reputation and building share of voice for dozens of healthcare companies and organizations. Any one who has worked with Reba knows she is always at the ready to help clients solve their communications challenges with creative and strategic solutions. In today’s fast-moving healthcare environment companies need to know they can rely on their communications partner to work across disciplines to swiftly and effectively get results.
Reba holds a Bachelor of Arts (Honors) from York University, Toronto, Canada; a Certificate in Public Relations from Ryerson University in Toronto, and a Diploma in Advertising & Public Relations from the College for Administration & Business, Tel Aviv, Israel. When not working and spending time with family and friends, Reba trains for triathalons, volunteers, cooks, reads, and travels. She sits on the Board of Trustees for Congregation Beth El in South Orange, NJ, and is on the Board of the Columbia High School Music Parents Association.
Peter Steinberg, MBA
Peter D. Steinberg is an expert in the development and refinement of communications materials for diverse audiences. A 30-year healthcare industry veteran, Peter provides specialized editorial services and strategic counsel to pharmaceutical and biotechnology companies, device manufacturers, medical specialty societies, contract research/manufacturing organizations, patient advocacy groups, and other organizations engaged in the communication of health-related information.
A member of the American Medical Writers Association, Peter has extensive experience in developing a wide array of materials for medical, scientific, commercial, and patient audiences, across more than a dozen disease areas. Peter holds an M.B.A. in Marketing from the Stern School of Business Administration at New York University, and a B.A. in English Literature from Washington University in St. Louis. Peter and his family live in Western Massachusetts, where he pursues a range of interests that include music, literature, cinema, hiking, softball, and yoga.
Eliza Schleifstein is an accomplished life sciences and healthcare communications media specialist with 20+ years of experience. She is passionate about media relations and has solid media relationships with reporters at top-tier outlets, including The New York Times, Wall Street Journal, The Street.com, Associated Press, Reuters, Bloomberg, Time, Scrip and the television networks, among many others.
Eliza loves communicating scientific data, regulatory and financial milestones, and building corporate reputation programs for pre-commercial stage biotech and medical device companies. She has worked on 100+ FDA approvals and Advisory Committee meetings, and has expertise in crisis communications. Eliza was previously a vice president at Ogilvy Public Relations and ran media relations for the healthcare practice’s largest account, PROCRIT, during what was known as the “Anemia Drug Wars” period. She began her career at Ruder-Finn and GCI Group. Eliza holds a B.A. from the University of Pennsylvania.
Nancie is a media relations and communications professional with over 25 years of experience covering a wide range of skills, including earned media, branding, crisis & issues management, advocacy, corporate social responsibility and nonprofits.
Nancie has spearheaded media relations for major pharmaceutical companies with award-winning programs in several disease states including oncology and immunology, cardiology, infectious diseases, mental health, and dermatology, among others. Prior to specializing in the pharmaceutical industry, Nancie was a Senior Media Relations Specialist for the prestigious City of Hope National Medical Center in southern California, a Director of Public Relations for Cabrini Medical Center in New York City, and a Public Information Officer for the American Medical Association office of media relations.
Nancie is the president of the Healthcare Public Relations and Marketing Society (HPRMS) of New York and is on the board of the Publicity Club of New York. She is a graduate of the University of Michigan with a BA in Communications.
Judy Welage is a respected and award-winning healthcare communications professional. During her over 20-year career, she has worked across a broad range of therapeutic areas, including oncology, cardiovascular disease, diabetes, pain, infectious disease, immunology and dermatology, overseeing product launches, FDA approvals, patient education programs, and medical meeting publicity. Judy has also represented several large hospitals.
Passionate and results-driven, Judy has developed several patient education campaigns utilizing high profile celebrities that have been instrumental in generating unprecedented media for coverage. In her long-term career at healthcare PR agencies, Judy has helped launch several award-winning programs and fundraising events. Judy holds a BA in Communications from Ohio University in Athens, Ohio. She lives in New York City with her family and enjoys the endless available cultural and entertainment opportunities.
Digital Strategy and Design
Kristen Beveridge is most passionate about using her many years as a designer thinker, innovator and marketer to create ‘magical” products, experiences and stories. She has worked in the digital, customer experience and multi-channel marketing space for the past 20 years, beginning her tour of duty as a creative director at firms such as Agency.com, Razorfish, and the renowned design and interactive firm, the Interactive Bureau, led by the famed Roger Black. Her Pharma work has included user interface design for Vitals, social media campaigns for Pfizer, and serving as the CMO and Chief Product Designer for the online pharmaceutical research network, Market Access Transformation, which she led from concept stage through development and post launch.
Kristen is also a recognized fine artist whose work can be seen at kabworks.com. In addition, she is the Board President of the Isaiah House Homeless Shelter in East Orange, NJ, which offers transitional housing and services to our area’s most vulnerable adults, families and teens. She holds a BA from Carnegie Mellon and a Masters in Design Studies from the Harvard Graduate School of Design.
Founder, The Difference Collective
Angie Wiles is the Founder and Head of UK-based The Difference Collective, a unique network that connects clients with the best people and projects in health communications. Angie, who has been a healthcare communications professional for nearly 30 years, built one of the most successful UK consultancies and grew it into a global entity. During that time, she learned what worked well and what didn’t in the traditional consultancy model. She founded The Collective to provide clients access to exceptional healthcare communications talent, experience, commitment and productivity, without unnecessary overhead and business administration.
Raliance Communications and The Difference Collective announced a cross-pond collaboration on January 31, 2019. The two gold standard consultancies work with clients to set clear goals, a strategic approach, strong messaging and positioning, content & assets, then work seamlessly and efficiently to deliver stand out plans in the right markets.
Richmond Concept (RC) is comprised of creatives who deliver high-end designs that break through to clients’ audiences. RC team members know that every designed piece needs to have an impact; not just look good. We (RAC and RC) collaborate to ensure all projects are successful, on-time and on-target.
Let’s discuss how we can perfect your message.