RAliance Blog

Healthcare PR Insights from RAliance Communications

Looking through a telescope

Five Keys to Effective, Crystal Clear PR in Healthcare and Beyond

We work with many types of healthcare companies and organizations, including med-tech startups, specialty pharma, niche biotechs, and non-profit associations such as patient advocacy groups. It is sometimes easier to implement effective and measurable PR in smaller organizations where the CEO and other senior leaders are directly involved in communications,

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Newspapers

Don’t “Stop the Press Releases” – Just Use Them Wisely

I was reading an issue of Entrepreneur magazine and I was surprised to see the headline, “Stop the Press Releases.” The article called the press release a “bad PR tactic” and “borderline useless.” The online version was a bit kinder: “Is Sending Out a Press Release Really Worth the Money?”

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Patient and doctor reviewing informed consent information for a clinical trial

Bridging the Gap: How PR Can Boost Diversity in Clinical Trials

Despite comprising 40% of the U.S. population, minority racial and ethnic groups make up only 25% of clinical trial participants. This glaring disparity is something the U.S. Food and Drug Administration (FDA) is striving to change, especially following the disproportionate impact of the COVID-19 pandemic on Black and Latinx communities.

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Your Conference Was Just Cancelled – Now What?

We’re living in some crazy times…. lack of political leadership, a rapidly aging population and unsustainable healthcare costs, global warming – to name just a few – and now a pandemic crisis with COVID-19. While we digest information and manage the personal impact of this situation, we must go on

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Email reba@raliancecommunications.com