RAliance Blog
Healthcare PR Insights from RAliance Communications
Five Keys to Effective, Crystal Clear PR in Healthcare and Beyond
We work with many types of healthcare companies and organizations, including med-tech startups, specialty pharma, niche biotechs, and non-profit associations such as patient advocacy groups. It is sometimes easier to implement effective and measurable PR in smaller organizations where the CEO and other senior leaders are directly involved in communications,
Don’t “Stop the Press Releases” – Just Use Them Wisely
I was reading an issue of Entrepreneur magazine and I was surprised to see the headline, “Stop the Press Releases.” The article called the press release a “bad PR tactic” and “borderline useless.” The online version was a bit kinder: “Is Sending Out a Press Release Really Worth the Money?”
Bridging the Gap: How PR Can Boost Diversity in Clinical Trials
Despite comprising 40% of the U.S. population, minority racial and ethnic groups make up only 25% of clinical trial participants. This glaring disparity is something the U.S. Food and Drug Administration (FDA) is striving to change, especially following the disproportionate impact of the COVID-19 pandemic on Black and Latinx communities.
Pandemic times are teaching us there’s no right workplace model
The COVID-19 work from home necessity has generated a lot of dialogue about workplace productivity and pros/cons of working on-site versus remotely. Every day, we see and hear of different companies grappling with when and how to get people back into the office, or staying firm on keeping people away.
Your Conference Was Just Cancelled – Now What?
We’re living in some crazy times…. lack of political leadership, a rapidly aging population and unsustainable healthcare costs, global warming – to name just a few – and now a pandemic crisis with COVID-19. While we digest information and manage the personal impact of this situation, we must go on
A glimpse into my online brand evolution
“If there’s one thing I know, it’s that nothing is static and any journey is meant to be just that.”
Categories
Recent Posts
Reach Out
Let’s discuss how we can perfect your message.
Email reba@raliancecommunications.com