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Are you in the earlier stages of your healthcare company, and thinking about how to best utilize PR/communications?
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Media Interviews
Be sure to plug in your top messages at the beginning, middle and end of your interview.
Messaging Tip Sheet
Do not underestimate the importance of solid messaging.
Press Release Template
Each story is unique and requires original thinking to maximize newsworthiness but we offer a basic template to help you get started
How to Approach
Media Interviews
After going through your key messaging exercise (see “Messaging Tip Sheet”), determine what points you want your audience to know after you’ve completed the interview. Be sure to plug in your top messages at the beginning, middle and end of your interview.
Messaging Tip Sheet
Do not underestimate the importance of solid messaging. Getting your key messaging right will underpin all your ongoing communications to any stakeholder. There is no perfect approach to developing a solid message track. The key is to do the right research and give deep thought to what will resonate most, then craft compelling points that can be pulled through in written and verbal communications. Once you have a solid foundation, the rest of your content should flow fairly naturally.
Press Release Template
I don’t believe a press release can be 100% templated. Each story is unique and requires original thinking to maximize newsworthiness. There are, however, some basics to follow that will help at least in creating a more professional-looking press release. In creating content, make sure to work on your key messages, in the appropriate context, per our Messaging Tip Sheet exercises. Regarding Press Release distribution, there are many options, and needs to be customized based on goals/needs.
Client Testimonials
"Reba has been an important strategic communications partner to PlaqueTec. She and her team have worked quickly and efficiently to evolve our story and increase our visibility with all stakeholders at an important point in the company's growth trajectory."
Steve Blatcher, PhD, med-tech entrepreneur
PlaqueTec co-founding COO
"I have worked closely with Reba and her team across a number of biotech and healthcare related companies in the US and UK. They are always able to quickly assess any type of company and therapeutic area, establish relationships, understand the opportunity and needs of the business and translate these insights into robust PR and media plans..."
Annalisa Jenkins - MBBC, FRCP
Senior Biotech Executive
"We hired RAliance just a few months before bringing Vium out of a near 3-year stealth mode, asking for a major PR launch. The agency team jumped right in, working closely with us to define Vium in the public sphere for the first time. The launch results were fantastic..."
Timothy Robertson, PhD, med-tech entrepreneur
Vium co-founding CEO
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