We don’t believe a press release can be 100% templated. Each story is unique and requires original thinking to maximize newsworthiness. There is, however, some basic guidance to follow that will help at least in creating a more professional-looking press release. In creating content, make sure to work on your key messages, in the appropriate context, per our Messaging Tip Sheet exercises. Regarding Press Release distribution, there are many options, and needs to be customized based on goals/needs.